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Patience

Agency: 
Published/Aired: 
April 2011
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Description: 
Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Kartik Aiyar, Makarand Patil
Art Director: Makarand Patil
Copywriter: Kartik Aiyar, Shehzad Yunus
Recording Studio: BKP Music
Account Supervisor: Heba El Zoaiby

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Reality Check's picture
Reality Check
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Philips Avent radio isn't a perfect campaign by any means, but it's got enough good spots in it (the sincere "Patience" and "Guessing") to make you overlook the not-so-good (the generalizing "Noise," with its "clubs were hell for you," "why you love silent movies" and "even though she's screaming into your ears, because to you it sounds like music" baloney and "2AM," with its "late night parties have never been for you" nonsense).

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