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Dog Radio

Published/Aired: 
December 2010
Description: 
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Tom Hauser
Executive Creative Director: Ralf Heuel
Copywriter: André Hennen
Art Director: Jan Woelfel
Production Company: Studio Funk, Hamburg
Filmproduction: The Shack
Sound Engineer: Torsten Hennings

Comments (10)

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Highest Rated

cracker66's picture
cracker66
Activity Score 163

again the old dog whistle trick..

morse's picture
morse
Activity Score 17364

This is fantastic if the reactions shown in the video were real.

Similar to this radio made for kids: http://adsoftheworld.com/media/radio/cyfra_childproof_radio_commercial

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CommandZ's picture
CommandZ
Activity Score 2498

Great idea. I'm going to play this for my great Dane as soon as I get home. We'll see what happens.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Clever. Nothing in the rules to say you can't subject animals to uncomfortable noise. Thus a new era of canine subliminal pesterpower is born. Top marks for clever. Similar for sneaky. But I hate the idea.

Guest's picture
Guest

been done before in last can-lions. for pedigree i think

Ad_me's picture
Ad_me
Activity Score 80

Radio ad only dogs can hear done in Australia about a year ago

http://www.bestadsontv.com/ad/14499/Sydney-Dogs--Cats-Home-New-Trick

talkingisfree's picture
talkingisfree
Activity Score 2710

I love this idea.

Guest's picture
Guest
Guest's picture
Guest

I was listening to this ad whith my dog beside me on the desk, but nothing happened, perhaps its that my laptop speaker are not good enough or I have SUCH A LAZY DOG!

Idea is great by the way

Guest's picture
Guest

brainwashing for dogs, bad. Pretending that their owners are going to buy this food because of that, bad. Thinking dogs would ask for that brand when campaign ends, baaaad.

cracker66's picture
cracker66
Activity Score 163

again the old dog whistle trick..

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