Naturia Dog Food: Dog Radio
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Tom Hauser
Executive Creative Director: Ralf Heuel
Copywriter: André Hennen
Art Director: Jan Woelfel
Production Company: Studio Funk, Hamburg
Filmproduction: The Shack
Sound Engineer: Torsten Hennings
10 comments
This is fantastic if the reactions shown in the video were real.
Similar to this radio made for kids: http://adsoftheworld.com/media/radio/cyfra_childproof_radio_commercial
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Great idea. I'm going to play this for my great Dane as soon as I get home. We'll see what happens.
Clever. Nothing in the rules to say you can't subject animals to uncomfortable noise. Thus a new era of canine subliminal pesterpower is born. Top marks for clever. Similar for sneaky. But I hate the idea.
been done before in last can-lions. for pedigree i think
Radio ad only dogs can hear done in Australia about a year ago
http://www.bestadsontv.com/ad/14499/Sydney-Dogs--Cats-Home-New-Trick
I love this idea.
http://www.dandad.org/awards/professional/2008/categories/drct/direct/...
Good night, and good luck...
I was listening to this ad whith my dog beside me on the desk, but nothing happened, perhaps its that my laptop speaker are not good enough or I have SUCH A LAZY DOG!
Idea is great by the way
brainwashing for dogs, bad. Pretending that their owners are going to buy this food because of that, bad. Thinking dogs would ask for that brand when campaign ends, baaaad.
again the old dog whistle trick..