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Witchcraft

Agency: 
Published/Aired: 
May 2013
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Description: 

To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Copywriter: Jabulani Sigege
Sound Studio: We Love Jam
Audio Engineer: Arnold Vermaak

Comments (2)

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Highest Rated

kleenex's picture
kleenex
41727 Activity Scores

not bad.

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