NewerOlder

MWEB: Witchcraft

To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Copywriter: Jabulani Sigege
Sound Studio: We Love Jam
Audio Engineer: Arnold Vermaak
Published: May 2013

Related videos by Shutterstock

2 comments

Adliber's picture
Adliber
174 pencils

Nice one.

kleenex's picture
kleenex
26978 pencils

not bad.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments