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Moulinex Blender: Best the blender, 4

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Briefed with positioning the Moulinex Blender as 'the best food processor in the world', and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique radio campaign - specially 'mixed' by the advertised product.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Scriptwriters: Ben Sever,
Account director: Yael Ron
Account supervisor: Shlomit Kloger
Aired: September 2009

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