Moulinex Blender: Best the blender, 2
Briefed with positioning the Moulinex Blender as 'the best food processor in the world', and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique radio campaign - specially 'mixed' by the advertised product.
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer:
Account director: Yael Ron
Account supervisor: Shlomit Kloger
Aired: September 2009