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Advertising Agency: Shalmor Avnon Amichay/Y&R Tel-Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of creative team: Yariv Twig
Copywriter: Sharon Refael
Aired: January 2009

12 comments

Guest's picture
Guest

very cool

Guest's picture
Guest

nice one!!!!
gold lion

Guest's picture
Guest

it was my idea first!!!!

yosi l.

Mandark's picture
Mandark
407 pencils

the text and the method are pleonastic. it's like showing a kid that jumps in a puddle and saying in the copy, now u can jump in a puddle!!

smarter copy is requiered for golden lion... at least that is my hope.

that doesn't mean though that this is not funny-ish.

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

so cute... so innocent... young creatives voting a gold lion for themselves... need to go just 5 minutes in the jungle to know what lions are made of.. good luck guys...

NastyJester's picture
NastyJester
744 pencils

Man, I'm not so sure about the product benefit. I feel like I just lost about 2 years listening to this ad.

icanthink's picture
icanthink
270 pencils

whats going on there????????
i can't see the video :(

NastyJester's picture
NastyJester
744 pencils

Oh dear.

Guest's picture
Guest

Juniors who have seen 15-year-old Mark Nardi radio spots in CA and One Show. I guess at least I should applaud them from ripping off a good writer.

erin montemurro's picture
erin montemurro
373 pencils

is this a radio ad?

how do like them apples

NastyJester's picture
NastyJester
744 pencils

Sharp.

Guest's picture
Guest

Nice...! :)
NG

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