Medal Paint: Black
Advertising Agency: Lowe Bull JHB, South Africa
Creative Director: Rui Alves
Art Director: Chris Charoux
Copywriter: Eoin Welsh
Illustrator: Chris Charoux
Published: August 2009
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Great insight!!
the insight is good. the execution is not.
This is a particularly brave execution. Kudos.
it is nice to see a campaign work across so many media. I take most predictions of gongs made on this site with a large pinch of salt, but I expect this campaign will feature in several shows.
Hmmm. Very much the same construction as the Radioactive radio spots of old. Remember the one where the guy's getting married and all his friends comment, and then the same script at a funeral? I do.