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Mattel Hot Wheels: Track

Advertising Agency: Ogilvy & Mather, Mexico
Creative Directors: Pepe Montalvo, Miguel Ruiz, Iván Carrasco
Copywriters: Lee Gálvez, Sofia Gómez
Additional credits: Jarpa Studio
Aired: May 2011

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5 comments

ishiboy's picture
ishiboy
497 pencils

Terrible!

Enduwolf's picture
Enduwolf
165 pencils

Poor execution and poor strategy.

bgajus08's picture
bgajus08
134 pencils

They were trying to give a simple message, I get that... But it failed.

velle's picture
velle
1550 pencils

first idea.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

So whats the idea? Where's the fun?

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