Lux: Prank the Radio Jockey

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Creative Director: Paul Sidharta
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Head of Production: Gerry Hamill
Editor: Luis Calvo
Published: May 2012


kleenex's picture
38852 pencils

Well It was a nice idea, but did it really really work???

dangerouzmc's picture
111 pencils

nice idea. but the focus seems to be more on the rj and he being cool and this spot is like a lesson to straighten him up.

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