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Leukaemia & Blood Foundation Shave for a Cure: Cut it short

An ad promoting Shave For A Cure, the Leukaemia & Blood Foundation's annual fundraiser which aims to get 10,000 Kiwis shaving their head - one for every New Zealander living with a blood cancer in New Zealand today.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Matt Williams, Freddie Coltart

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