Kruidvat: Extra energy

Advertising Agency: 10 Advertising, Belgium
Copywriter / Art Director: Olaf Meuleman
Account: Katia Strauwen, Anke Berckmans

September 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Fun idea =)

I always wondered if you can't store the energy from those bikes somewhere. A sport school could produce some energy that way =)

ivan's picture

A healthy person can generate enough power to operate an iMac, but you can't keep it up for more than an hour or so.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hehe, saw it on your Facebook and then I was thinking about this ad and yep you posted here too ;-)

atb2005's picture
13561 pencils

This looks like hard labor to me. Not to mention that all the people doing the work were... women (are they the target market?), and the person doing all the talking was a man. That said, vitamin supplements won't give you much energy.

vanMeter's picture
80 pencils

Belgium, where the women do the hard labor.

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