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Published/Aired: 
November 2012
Description: 

One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Till Diestel, Marc Vosshall
Copywriter: Andreas Schriewer
Production Company: German Wahnsinn Team
Chief Creative Officer: Alexander Schill
Producer: Philipp Feit
Producer: Eduardo Garcia
Creative Producer: Florian Panier
Account Supervisor: Ines Herbold, Kristian von Elm

Comments (2)

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Highest Rated

dangerouzmc's picture
dangerouzmc
Activity Score 111

cool use of simple technology!

my mind bursts's picture
my mind bursts
Activity Score 94

Creepy but effective. Now let's do the same for the 7 million killed in the First World War - on all sides.

dangerouzmc's picture
dangerouzmc
Activity Score 111

cool use of simple technology!

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