Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski
Aired: January 2009
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15 Comments
worst... ever.
Duncan
http://www.dshott.co.uk
and I suppose you have better radios.
Super lame ad from Dubai.
gud, but 20 secs would have been enuf
simple, nice... That's the way kids feel while they're playing... Piano one's better
Awesome spot!
But I don't get the strategy. Radio? For Hotwheeels? Who's the audience? Little boys? I have a six and a four-year-old and neither of them would listen to or get this. It's too cerebral.
Maybe this is for Hotwheels collectors, who are adults?
It's for the parents (gate-keepers) who buy the hot wheels for the kids.
Really nice!
Wish we could testify more radios like these
Lovely, simple idea.
I thought Hotwheel was an Ogilvy client.
Dalbir
www.FaceBook.com/KissFilms
Lousy, its been done a hundred times, and it ends with a crash... promoting reckless fast driving at young age?
AMaaaaaaaaaaaazingly Bad!
- Life Feeds on Life -
g r e a t.
Ogilvy does handle Hot Wheels in a few markets. But it's not a global alignment.
I agree... who is the target here? Are the demographics different in this area of the world. How effective is this in reaching their target customers?
Tony
http://www.bestradiocommercials.com