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Hot Wheels: Utensils

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski
Aired: January 2009

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15 comments

dshott's picture
dshott
475 pencils

worst... ever.

Guest's picture
Guest

and I suppose you have better radios.

Guest's picture
Guest

Super lame ad from Dubai.

floydeepurple's picture
floydeepurple
349 pencils

gud, but 20 secs would have been enuf

Guest's picture
Guest

simple, nice... That's the way kids feel while they're playing... Piano one's better

johnston's picture
johnston
144 pencils

Awesome spot!

But I don't get the strategy. Radio? For Hotwheeels? Who's the audience? Little boys? I have a six and a four-year-old and neither of them would listen to or get this. It's too cerebral.

Maybe this is for Hotwheels collectors, who are adults?

Guest's picture
Guest

It's for the parents (gate-keepers) who buy the hot wheels for the kids.

Guest's picture
Guest

Really nice!

Wish we could testify more radios like these

Guest's picture
Guest

Lovely, simple idea.

Dalbir Singh's picture
Dalbir Singh
552 pencils

I thought Hotwheel was an Ogilvy client.

Guest's picture
Guest

Lousy, its been done a hundred times, and it ends with a crash... promoting reckless fast driving at young age?

thefakehuman's picture
thefakehuman
410 pencils

AMaaaaaaaaaaaazingly Bad!

- Life Feeds on Life -

Guest's picture
Guest

g r e a t.

Guest's picture
Guest

Ogilvy does handle Hot Wheels in a few markets. But it's not a global alignment.

Guest's picture
Guest

I agree... who is the target here? Are the demographics different in this area of the world. How effective is this in reaching their target customers?

Tony
http://www.bestradiocommercials.com

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