Honda: Sound Test Drive
Ride in a CB 1300 recorded in 3D holophonic sound technology. Close your eyes and it's like being there. Really cool experience. ONLY WITH HEADPHONES.
Advertising Agency: DM9DDB, Brazil
Creative Directors: Julio Andery
Interactive Creative Diretors: Cris Santoro
Art Directors: Julio Andery
Copywriters: Carmela Soares, Frederico Saldanha, Carol Saraiva
4 Comments
Very interesting.
AWSOME, great use of media
This is some neat stuff, its amazing how nicely sound forms a picture in the mind. Its actually like being there.
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The concept is only as good as the execution.
Brilliant