Honda Accord: Eilat

Have you ever listened to the radio while driving in your car, when suddenly the channel changed because you went of the reception area? That's exactly what we did to demonstrate how fast Honda Accord is.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Sigal Abudi
Copywriter: Ami Alush, Asaf Zelicovitch
Published: December 2009


10 Comments
Nice!
let's say it better!
i guess that was done a zillion of times before
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Alexandre Brito
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do you have the link of previous work?
boring and done!
- Life Feeds on Life -
Absolute rubbish...
This has such a weak connection to the car...
Creatives who did this should hang your heads in shame...
i'm not sure people will get this ad till the end... they will try fine tuning, haha..
and i think the speed is limited by law and i'm sure ANY car can reach 200 km per hour.
i like it!
Yes, this idea is not a trade of a specific car.
The thought is nice though. But I get aggravated if the radio starts to jam.
You forgot couple of bang bang when the driver kills few Palestinians in the way!
PS:
1- Accord is NOT a fast car – wrong positioning.
2- Map is a false dream – no way to drive from Beirut to Elat without to blow up even if in a tank.
Exaggerated wayyyyy out of proportion