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It so beyond being cliche.
Total failure. You thought you came up with something very 'interesting' did you copy writer? You should have done a little bit of googling and found 2342332423232 other ads that work with the same idea. At least you could've executed it differently and better. But no, you didn't. hate it. You know what, screw the same idea ads. I'm sure you'll find like a college humor video.

Did a google thing for you just now. Keywords: 'hot girl global warming'.

Copy pasting it the first links for ya:

1. Hot Girls Strip For Global Warming - CollegeHumor video
28 Oct 2009 ... Yeah, this is a sexy video. But it also has an important message, and that message is, uhh...

2. The Reference Frame: Uganda: Global warming makes girls hot
14 Nov 2007 ... The best theoretical physics blog that the search engine can offer you, by a Czech conservative string theorist, focusing on high-energy ...
motls.blogspot.com/.../uganda-global-warming-makes-girls-hot.html

When you are working for TBWA, you do your homework. At least.

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