The First Radio Spot you can read

April 2011
To Like please login or register

Also From This Campaign (1 items)


Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was

Announcer: If you are stuck in traffic, look at your stereo's screen.
Stereo's display: This advert promotes reading. That's why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.

Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde

Copywriters: Luis Elizalde, Raúl Rivera, Marcela Estrada, Rodrigo Flores

Agency Producer: Juan Pablo Osio
Production Company: Circo Film

Post Production: Circo Films

Audio / Music: DNA

Comments (15)

Log in or register to post comments

Highest Rated

WALDOW's picture
18 Activity Scores

Great idea!!!