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Energizer Lithium Batteries: Phone
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The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.
Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Copywriter: Kenneth van Reenen
Copywriter: Stuart Turner
Creative: Darren Borrino
Published: December 2007
Comments
Quite disappointing according to the print ads (and then I mean the last 3)...
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brilliant and simple
I didn't understand. Will someone please tell me about this?
Little bored kid plays with phone and reaches foreign country, its a recorded voice service that tells the time...she drops the phone, call continues...$$$$$$$$!!!!
such a crap
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