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Ducati Motorcycles: Sweet Surrender

Advertising Agency: McCann Oslo, Norway
Copywriters: Frank Standal Dybhavn, Geir Florhaug
Radio Agency: Petter Jahre, Hans Kristian Heide, Baade Og
Published: March 2011

4 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Please, no.

A 2.20 radio spot that steals the 'life backwards' / 'reincarnation' story so clumsily and treats it so badly, for a payoff of 'Be Reborn' and a child crying? After the motorcycle in question doesn't start until the 3rd time?

Please, no.

Intuitiv's picture
Intuitiv
18 pencils

Well. He´s been avoiding the garage and the Ducati Motorcycle for over 20 years. That´s why it doesn´t start the first time.

CuriousPencil's picture
CuriousPencil
4227 pencils

Ah okay. A product you can ignore for 20 years. Nice angle.

Intuitiv's picture
Intuitiv
18 pencils

haha :-)

I guess it´s because he´s getting reborn each time he turns the throttle. Must hurt. In a good kinda way. But the "consequence" is to start all over again.

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