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Drive Dry: Breathing Flesh

A radio campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men. Some of the poems are read by people who have served time in prison.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Simon Lotze, Gavin Williams, Mimi Cooper
Audio: The Workroom
Aired: November 2010