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Cyfra+: Childproof Radio Commercial

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Adam Marzec, Tytus Klepacz
Copywriters: Tytus Klepacz, Adam Marzec
Published: September 2010

15 comments

Guest's picture
Guest

Great!

Guest's picture
Guest

I can hear it.

JeffP's picture
JeffP
810 pencils

And the radio station was OK to have part of their audience change channel? Woa, that's persuasion

tytpol's picture
tytpol
776 pencils

90% of commercials aired on the radio makes me wanna change the channel.

morse's picture
morse
16013 pencils

Interesting use of media, but not sure if parents will appreciate hurting their kid's ears like this.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
29870 pencils

They use this technique to keep kids from loitering at convenience stores, too. Good use of technology (unlike that iPHone speedometer SCAM POS) :P

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I am 23, I can hear the background sound and it is not as deafening as they claim, besides how do they now certain teens haven`t lost ability to hear that frequency earlier than their peers...

Guest's picture
Guest

Below 48 Pub, located right nest to a Skytrain station in New Westminster uses 18kHz sound to keep drug dealers away and keep the areas around their pub safe for youth and adults. City of Fairfield, California has also implemented a 18kHz anti-loitering strategy with great success. "The Mosquito can be set to operate only during times when loitering problems typically occur, for example, at night. The Mosquito can also work with a motion sensor, so that the sound is emitted only when motion is detected. The device can also be turned on with a remote control or a cell phone," says Michael Gibson.

So I think it works.

Guest's picture
Guest

Interesting. I can hear it, doesn't really dissuade me from listening though, not for 15 or 30 seconds.

Guest's picture
Guest

Love it. You should patent it!

Guest's picture
Guest

Think they use this to keep youths out of the Metro in Paris. Disgusting technique.

Guest's picture
Guest

I'm 31 and I can hear it very well. Very annoying. Instant failure.

Guest's picture
Guest

when it comes to the use of media, for me it's suspiciously somewhat similar to Naturia Dog Food: http://www.youtube.com/watch?v=3e8sefZk8FA

Guest's picture
Guest

An they're all copies of this one:

http://www.creative-awards.co.uk/fantastealthsound/

Sorry, but I don't think this childproof commercial is nearly as good as this app.

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