Ads of the World

Ads of the World™ an All Creative World site

Cinema Nouveau: Lullaby, Rock-a-Die

Your rating: None Average: 5.3 (7 votes)

Background: Cinema Nouveau offers a diverse range of local and foreign films that are out of the ordinary, thereby offering the viewer an engaging, entertaining and smart alternative your typical Hollywood blockbuster.

Insight: Many modern movies follow a set formula and, be it horror, suspense or drama, they are horribly predictable and fail to entertain and excite.

Creative Execution: Based on this insight we created an analogy between a movie script and a lullaby. Using typical, predictable plots, and setting them to well-known lullabies, we make the point that traditional movies often put the audience to sleep. The campaign juxtaposes Cinema Nouveau as a ‘fresh' alternative and each spot includes a strong call-to-action suggesting an upcoming screenplay.

Advertising Agency: TBWA\Hunt\Lascaris Cape Town, South Africa
Creative Director: Liezl-Mari Long
Copywriter: Dylan Rohleder
Additional credits: Graham Merrill / WeLoveJam
Published: June 2011

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.