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Buddy Diving School: Breath

One breath. One minute. One commercial.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Director: Sunil Nair
Copywriters: Krzysztof Nienałtowski, Adam Marzec, Tytus Klepacz
Published: August 2010

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12 comments

Reality Check's picture
Reality Check
1790 pencils

Deeply impressive and deep in numerous other ways that one scarcely encounters on radio anymore.

raven's picture
raven
204 pencils

Clever!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow!

LeeHarvey's picture
LeeHarvey
3045 pencils

On the other hand, will a diving school promote itself with an expensive radio campaign? Or did the agency come up with this idea and asked the diving school permission to use its name.....

Guest's picture
Guest

I cant see view/hear this ad? I just get a blank space where the ad should be?

Sushi lover's picture
Sushi lover
905 pencils

aaww, that's impressive

Dream needs to be big!

Guest's picture
Guest

Jesus, that's horrible

pikkinikkiage's picture
pikkinikkiage
8 pencils

great! ...the ending story is a surprise just when the speaker was going bored

Guest's picture
Guest

What do it happen if i don't hear the commercial since the beginning?
I guess it loses the meaning.
But if i hear it all, I guess its good for the radio.
I can imagine it in a TV commercial with a guy becoming skin purple haha

Guest's picture
Guest

without "one breath. one minute. one commerical" note here at the top it makes no sense at all.

LeeHarvey's picture
LeeHarvey
3045 pencils

Speak for yourself sister, look above, everyone got it.

Rod Schwartz's picture
Rod Schwartz
8 pencils

Nicely done! That gasp at the end nailed the spot, evoking a primal and universal experience, i.e. surfacing after having been underwater long enough to nearly deplete the supply of oxygen in the lungs.

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