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Boston Pizza: Epic Announcement

Advertising Agency: Taxi, Canada
Executive Creative Director: Darren Clarke
Associate Creative Director: Niall Kelly
Art Director: Scott Johnson
Copywriter: Chris Duffett
Designer: Brooke Hennesy
Associate Creative Director Interactive: Dave Luxton
Group Account Director: Edith Rosa
Account Director: Anna Halfpenny
Account Managers: Tamara Gervais, Natalie Street
Agency Planner: Andre Louis
Digital Strategists: Adam Brian
Integrated production: Cynthia Heyd
Broadcast Producer: Ben Sharpe
Print producer: Jen Shapiro
Interactive Producer: Lidiya Naydek
Retoucher: Esther Sanchez
Mac Artist: Karthika Balendran
Production Designer: Leslie Babin
Production Company: Sons and Daughters
Director: Mark Zibert
Director of Photography: Chris Mably
Executive Producers: Liane Thomas / Dan Ford
Producer: Andrew Sulliman
Casting Director: David Vaccari / telsey + company
Performer: Todd Crain
Editing Company: Posterboy Edit
Editor: Mark Paiva
Assistant Editor: Steve McGregor
Executive Producer: Michelle Lee
Colour / Transfer Company: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production Company: Axyz
Executive Producer / Effects Supervisor: Dave Gilles
Online Artist: Joel Saunders
Online Artist: James Andrews
Producer: Karen Huybers
Audio Production Company: Grayson Matthews
Music Producer / Voice Director: Dave Sorbara
Engineer: Bill Hermans
Executive Producer: Bridget Flynn
Media Agency: PHD
Media Planners: Scott Henderson, Stephany Sousa

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5 comments

Wordfruit's picture
Wordfruit
1023 pencils

Sometimes exaggeration works, I think -- because it can create drama.

But in this case, I think it just takes the focus away from the food.

It's the equivalent of saying, in an ad: "These are really really really really really really good. Try them."

And that's it.

Well, not quite as bad as that, but I thought I'd exaggerate for the hell of it.

(I've heard much worse; I don't think it's that bad.)

Where is the idea's picture
Where is the idea
707 pencils

Looking at the list of credits for this piece of work, Taxi sure is taking on a load too heavy for the road.

chuckieT's picture
chuckieT
680 pencils

I think the colourist in particular did a good job.

Where is the idea's picture
Where is the idea
707 pencils

and I think they missed out on including the new hot looking intern in the new office...

kleenex's picture
kleenex
26878 pencils

I swear he is 10000000000000% right!!!!

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