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The First 100% Recycled Radio Commercial

Agency: 
Published/Aired: 
March 2011
Description: 

To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

Advertising Agency: Y&R, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia

Comments (8)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

done!!!!!! please if you are going to launch this kind of ad, the first thing to do is checking that no one ever done it before. simple! So many hours of editing in vain.

Huub's picture
Huub
Activity Score 248

wow!

dominatrix's picture
dominatrix
Activity Score 19

great work..

kleenex's picture
kleenex
Activity Score 43349

I thought the recycled ad sucked here.

niniasufle's picture
niniasufle
Activity Score 407

the "first" 100% recycled radio commercial... if you gonna say that at least be the first one in saying it

The Selector's picture
The Selector
Activity Score 3

Wow! is recycled even in the resource! Brilliant!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

I think McCann-Erickson did this for Nike with recycled TV spots for their Better world Campaign

http://www.nikebetterworld.com/

But regardless, great effort on a great product

Glut's picture
Glut
Activity Score 3937

done!!!!!! please if you are going to launch this kind of ad, the first thing to do is checking that no one ever done it before. simple! So many hours of editing in vain.

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