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Published/Aired: 
October 2010
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Also From This Campaign (2 items)

Description: 
Advertising Agency: Sajo, García & Alcázar, Santurce, Puerto Rico
Chief Creative Officer: Sajo Ruíz
Creative Director: Jorge Bauzá
Copywriter: Jorge Bauzá
Production: Eduardo Salgado / IQ Studios

Comments (5)

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ladisa's picture
ladisa
38 Activity Scores

The idea is built on the the fact that French sounds so poetic and beautiful even to the non-speaker of the language.. Adding subtitles will defeat the purpose.

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