1time Airlines: Aspirin

The brief was to advertise their new route - Livingstone in Zambia. The main attraction is the mighty Victoria Falls. Sir Livingstone trekked all the way through the African jungles to get there. Of course, the Victoria Falls already had been discovered by the local inhabitants decades before and it already had a name. But obviously that didn't count.

Advertising Agency: DavinciEdisonBell Advertising Boutique, South Africa
Creative Directors: Angie Collins; Patrick Robertson
Art Director: Dave Androliakos
Copywriters: Angie Collins; Patrick Robertson
Marketing Manager: Anya Potgieter

October 2009