Agency Network: 
September 2008

Print advertisment created by BBDO, Thailand for Zwilling, within the category: House, Garden.

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Directors: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Directors: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer / Retoucher: Chubcheevit

Comments (31)

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justpassingby's picture
Activity Score 1368

interesting concept, i like it alot but i dont like the soldier one.
This one works really well but the apple is a bit too weird.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

hallelujah. it's a tenner.

theoneandtheother's picture
Activity Score 113

this one is much better than the other cause its kind of cute. good job

everartz's picture
Activity Score 7615


| everartz |

silenciorn's picture
Activity Score 153

ha ha ha ha, ain't that a cruel situation?! I don't believe a knife would solve the conflict...

si fai il mio nome, non ci sono più...

Whitefang's picture
Activity Score 509

Scam, but good.

oopsie_dum_didly's picture
Activity Score 91

Wish they were a bit quicker.

Interesting concept though, cool execution.

金合欢's picture
Activity Score 64

interesting and comfortable!

kareena's picture
Activity Score 39

the photography is excellent. the art direction is good as well. and the idea is nice. but the reason i wouldnt vote for it is that it is just way too scammy!
if people are going to do scam, i suggest they at least make it plausible that the client they are 'representing' would actually have commisioned the type of ads they are showing.

sneakyhands's picture
Activity Score 1857

i feel like a lot of knives could come to the rescue, so why is the logo hiding way up there?

Guest commenter's picture
Guest commenter

my thoughts exactly. nice ad though.

CR_AD's picture
Activity Score 413

The idea is good but I find that comments are strangely good, while the version of the nun is bad, only the army is appropriate.

miko1aj's picture
Activity Score 3086

Great idea. Something new in sharp knives. Execution just brilliant. Layout perfect. Love it.

sonucoues2002's picture
Activity Score 804

where the nun looking at??

ricklongo's picture
Activity Score 1244

I don't think the average consumer would get this without a line.
But who cares, the award judges probably will.

EGGO's picture
Activity Score 354

Took me a bit but I got it.

You have to hate advertising in order to truly love it.

Abhishek Borde's picture
Abhishek Borde
Activity Score 26

its fuckall

SeanMartin's picture

A comic situation, and it looks like a scene from a film noir.

No. No. No.

NatalieM's picture
Activity Score 1685

This one works more than the soldier version, for sure.

floydeepurple's picture
Activity Score 349

I want to know what Thai creatives eat?

yalaurie's picture
Activity Score 121

okay clearly I am not very smart because it took me forever to "get" these. First off, I didn't know we were selling knives. Yes, there is a knife but I wasn't familiar with the brand. And then I didn't get that the symbol next to the knife was how you can cut it. I had to see the second on to see how it changed to get it. I thought it was part of a logo or something. BUT, now that I am on the same page as you all, I think they are cool. I like this on better. personal preference. Nuns win over soldiers any day.

kareena's picture
Activity Score 39

hey floydeepurple you could add led zeppelin to your name easily, if you liked them too.

icarodoria's picture
Activity Score 66

Finally a different approach for knives ad. This is a nice campaign, altough this example is much better and easier to understand.

slip's picture
Activity Score 919



Dicrow's picture

WTF! I don´t ussually write coments because of the negativity that always ends up rising but this time i just had to say something. I think the art direction and photography were thought through yet the problem i find in this ad is the fact that the brand is making fun of a really serious issue. I think asociating starving children with a product is not a good choise, specially when the ad is not about the children but just uses them to "entretain".
Sorry about my crappy english,i hope i made my point.
I know people will tell me to relax and stuff but im just sharing my opinion.

miko1aj's picture
Activity Score 3086

c'mon – they NOT starving. They just want to eat some cake.

mikepants2005's picture
Activity Score 504

The nun's going to kill every one of them first, then devour the cake!

Wordnerd's picture
Activity Score 6692

woohoo! hats off to the people who sold this to the client! it's witty and brave and a lot of people will hate it. this is a very precious piece of ad.

chinaski's picture
Activity Score 951


20max01's picture
Activity Score 133


Spoonfeederxxx's picture
Activity Score 641

What are people smoking on this site...

These ads suck elephant balls...

The concept is lame, the execution is likewise...

And by the looks of things, the people commenting on this site are too...