Zwilling knives: Nun

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Directors: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Directors: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer / Retoucher: Chubcheevit


justpassingby's picture
1368 pencils

interesting concept, i like it alot but i dont like the soldier one.
This one works really well but the apple is a bit too weird.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

hallelujah. it's a tenner.

theoneandtheother's picture
113 pencils

this one is much better than the other cause its kind of cute. good job

everartz's picture
7609 pencils


| Everartz |

silenciorn's picture
153 pencils

ha ha ha ha, ain't that a cruel situation?! I don't believe a knife would solve the conflict...

si fai il mio nome, non ci sono più...

Whitefang's picture
509 pencils

Scam, but good.

oopsie_dum_didly's picture
91 pencils

Wish they were a bit quicker.

Interesting concept though, cool execution.

金合欢's picture
64 pencils

interesting and comfortable!

kareena's picture
39 pencils

the photography is excellent. the art direction is good as well. and the idea is nice. but the reason i wouldnt vote for it is that it is just way too scammy!
if people are going to do scam, i suggest they at least make it plausible that the client they are 'representing' would actually have commisioned the type of ads they are showing.

sneakyhands's picture
1857 pencils

i feel like a lot of knives could come to the rescue, so why is the logo hiding way up there?

Guest commenter's picture
Guest commenter

my thoughts exactly. nice ad though.

CR_AD's picture
413 pencils

The idea is good but I find that comments are strangely good, while the version of the nun is bad, only the army is appropriate.

miko1aj's picture
3092 pencils

Great idea. Something new in sharp knives. Execution just brilliant. Layout perfect. Love it.

sonucoues2002's picture
804 pencils

where the nun looking at??

ricklongo's picture
1244 pencils

I don't think the average consumer would get this without a line.
But who cares, the award judges probably will.

EGGO's picture
354 pencils

Took me a bit but I got it.

You have to hate advertising in order to truly love it.

Abhishek Borde's picture
Abhishek Borde
26 pencils

its fuckall

SeanMartin's picture

A comic situation, and it looks like a scene from a film noir.

No. No. No.

NatalieM's picture
1685 pencils

This one works more than the soldier version, for sure.

floydeepurple's picture
349 pencils

I want to know what Thai creatives eat?

yalaurie's picture
121 pencils

okay clearly I am not very smart because it took me forever to "get" these. First off, I didn't know we were selling knives. Yes, there is a knife but I wasn't familiar with the brand. And then I didn't get that the symbol next to the knife was how you can cut it. I had to see the second on to see how it changed to get it. I thought it was part of a logo or something. BUT, now that I am on the same page as you all, I think they are cool. I like this on better. personal preference. Nuns win over soldiers any day.

kareena's picture
39 pencils

hey floydeepurple you could add led zeppelin to your name easily, if you liked them too.

icarodoria's picture
66 pencils

Finally a different approach for knives ad. This is a nice campaign, altough this example is much better and easier to understand.

slip's picture
919 pencils



Dicrow's picture

WTF! I don´t ussually write coments because of the negativity that always ends up rising but this time i just had to say something. I think the art direction and photography were thought through yet the problem i find in this ad is the fact that the brand is making fun of a really serious issue. I think asociating starving children with a product is not a good choise, specially when the ad is not about the children but just uses them to "entretain".
Sorry about my crappy english,i hope i made my point.
I know people will tell me to relax and stuff but im just sharing my opinion.

miko1aj's picture
3092 pencils

c'mon – they NOT starving. They just want to eat some cake.

mikepants2005's picture
504 pencils

The nun's going to kill every one of them first, then devour the cake!

Wordnerd's picture
6658 pencils

woohoo! hats off to the people who sold this to the client! it's witty and brave and a lot of people will hate it. this is a very precious piece of ad.

chinaski's picture
951 pencils


20max01's picture
133 pencils


Spoonfeederxxx's picture
641 pencils

What are people smoking on this site...

These ads suck elephant balls...

The concept is lame, the execution is likewise...

And by the looks of things, the people commenting on this site are too...

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