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Parking

Agency: 
Published/Aired: 
May 2016
Description: 

These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Tim Hoppin, Sacha Moser
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith

Comments (5)

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Highest Rated

panasit's picture
panasit
Activity Score 687

I don't believe in such thing as lazy ad, I think if the communication works, it can just have a blank paper with the logo on it and the ad will be considered.

That said, this is the laziest ad I have seen in the long while, considering the satellite one in the same campaign looks so much better.

-Tung
--good idea is enemy of great idea

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I think this is the most believable one.

Communicates the message the best.

The crap fantasy art was funnier though.

We're going to need more lube.

Philip's picture
Philip
Activity Score 65

omg where is our car?! .. and where is the idea?!!!!!

Mad Max's picture
Mad Max

All the campaing is too simple and bad. The first thinking.
Spend more time next time.....

TRILLO's picture
TRILLO

VIVA LA FIGAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA, MA SOPRATTUTTO LE TETTONEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

panasit's picture
panasit
Activity Score 687

I don't believe in such thing as lazy ad, I think if the communication works, it can just have a blank paper with the logo on it and the ad will be considered.

That said, this is the laziest ad I have seen in the long while, considering the satellite one in the same campaign looks so much better.

-Tung
--good idea is enemy of great idea

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