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Parking

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Published/Aired: 
May 2016
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These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Tim Hoppin, Sacha Moser
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith

Comments (5)

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Highest Rated

panasit's picture
panasit
687 Activity Scores

I don't believe in such thing as lazy ad, I think if the communication works, it can just have a blank paper with the logo on it and the ad will be considered.

That said, this is the laziest ad I have seen in the long while, considering the satellite one in the same campaign looks so much better.

-Tung
--good idea is enemy of great idea

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