Zurich Life Insurance: Spiderman
Without safety nobody wants to take risks.
Advertising Agency: Duplantinia BsAs Argentina
Art Directors: Andrés Benavides, Mariano Leñero
Copywriter: Juan Sasiaín
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13 comments
ouchhhh my eyes are bleeeding
The man who stops advertising to save money is like the man who stops the clock to save time
can anyone spanish speaking explain this to me, please?
the strap line isn't obviously enough for me to get the ad.
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without a insurance, the enemies (whatever they are) prefer insult with other than fight and get hurt or worst... is tooo much risk fight without a insurance to put all together after...
personally, i like the robots... because they are machines, is easy to imagine they broked and with insurance, fixed.
but with heros (human?) is a little over because if they broke or die, how can an insurance fix them?
well, anyway, their family receive some money i imagine :-)
I cannot explain, but the headline says: Without INSURANCE nobody want to take risks.
post by www.duplantinia.blogspot.com
the words says:
"I´ll kill you! You are nothing. I´ll shoot your head off." (and things like that)
juan sasiaín
www.duplantinia.blogspot.com
Bs As Argentina
Must be a cultural thing.
IMHO they are cursing at each other, but they don't actually take the "risk" of attack because they don't have a "life insurance". In this case the translation for the header would sound better as: Without a life insurance nobody wants to take risks"
a.
In that case, I like the proposition ( with life insurance you're not scared to take risks and enjoy life more fully)- but for me these ads don't express it very well. Maybe there are some triggers in those words that relate to real life experiences.
wtf is this????
mmm para principiantes, esta bien
Eh. Not a good execution. Even though I can't read the language, it still doesn't 'sell' to me. You tried too hard on this one. Maybe at least have your type doing some 'action', like shaping it into an action or word or something. It just looks like a last minute job. :(
Malo, muy malo. Demasiadas vueltas en la ejecución para un copy tan simple.