Zurich Insurance: Shampoo

These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Tim Hoppin, Sacha Moser
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith
Published: 2006

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3 comments

saidukaringa's picture
saidukaringa
273 pencils

Very good Concept..But I doubt is Insurance company liable for errors like this?

Any way on the artwork... just to improve. The brightness & Blur of labels(?) in 3rd RAW and First RAW Look same... Am I right?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I agree, this communication is the most engaging, however it's the least relevant.

Not sure it matters if the target audience get the point though.

We're going to need more lube.

Mecajet's picture
Mecajet
116 pencils

What if people stopped using "what if" in ads?

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