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Zurich Insurance: Shampoo

Zurich Insurance: Shampoo
Your rating: None Average: 6.2 (10 votes)

These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Tim Hoppin
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith
Published: 2006

3 Comments

saidukaringa's picture 273 pencils
saidukaringa | Mon, 2007-08-27 03:05

Very good Concept..But I doubt is Insurance company liable for errors like this?

Any way on the artwork... just to improve. The brightness & Blur of labels(?) in 3rd RAW and First RAW Look same... Am I right?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

BOOBJOB LOOBCANNON's picture 1866 pencils
BOOBJOB LOOBCANNON | Mon, 2007-08-27 08:41

I agree, this communication is the most engaging, however it's the least relevant.

Not sure it matters if the target audience get the point though.

We're going to need more lube.

Mecajet's picture 118 pencils
Mecajet | Mon, 2007-08-27 11:37

What if people stopped using "what if" in ads?

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