Zurich Insurance Company: Dog

Advertising Agency: McCann Worldgroup, Europe
Global Creative Director: Miguel Bemfica
Executive Creative Directors: Lee Tan, RachidAhouiyek
Creatives: Cristina Caballeros, Pedro Piqueras
Managing Director: Marina Specht
Account Handlers: Petra Stachowiak
Agency Producer: John Cheesmore
Director: Augustin Alberti
Production Company: Stink London

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8 comments

eins-eins-null's picture
eins-eins-null
867 pencils

boooooooring!

kcd0226's picture
kcd0226
86 pencils

Wow I love your insightful comments on why this campaign doesn't work. It really gets to the meat of the problem.

gbl's picture
gbl
451 pencils

who are you? a cop?

eins-eins-null's picture
eins-eins-null
867 pencils

i didn't write it doesn't work. i wrote that it's boring. if you need an insightful explanation for that: ask someone else. i bet you'll find somebody who can explain it to you.

kcd0226's picture
kcd0226
86 pencils

You suggest that I find someone else to explain your opinion on a piece? That doesn't make sense.

I just don't understand why people on this site just right ridiculous one word "critiques" of a piece without giving any insight into what it is about the piece that they find bad, boring, etc....I try to actually critique pieces and give a complete viewpoint instead of just saying something insulting. The people who create these ads do look at these comments, so why not actually try to help them see why something their doing works really well or doesn't work at all?

eins-eins-null's picture
eins-eins-null
867 pencils

it makes complete sense to ask whomever. "boring" is nothing you can interprete in several ways, so it's not a question of opinion (not even mine).
if you find "boring" insulting or even disrespectful then you're either in the wrong business or your agency is located in the sesame street. don't get me wrong - i'm completely with you regarding one-word-comments like "bad" or "okay". but "boring" says it all and i don't see the point in writing novels were it is not necessary.

pencilhead's picture
pencilhead
212 pencils

LMAO!!! BURN ,but ya its a ad that makes NO sense at all ,sorry

saya's picture
saya
347 pencils

Nice ad! I like the Zurich logo also...But the girl's expression is not good coz she is giving a fose..

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