Zurich Chamber Orchestra: Instruments, Clarinet

Advertising Agency: Euro RSCG, Zurich, Switzerland
Art Director: Rob Hartmann
Creative Directors: Frank Bodin, Axel Eckstein
Photographer: Oliver Nanzig

December 2010


CuriousPencil's picture
4225 pencils

Well the photography is nice.

Was the choice of comparison purposely outdated (AOB/Rednex/the Hoff)? If so, why? It just dates your thinking, doesn't add a shred of irony to the series.

I'm a little shocked that the best you could think of to promote a world-famous orchestra boils down to this:

"classical musicians are better."

Ron Burgundy's picture
Ron Burgundy
1634 pencils

I have to disagree, "I Saw the Sign" was the soundtrack to my '94...scratch that...my '94 and my '95

CuriousPencil's picture
4225 pencils

Seems I went off uncocked. AOB are still alive and nominees in this year's Scandipop awards http://www.aceofbase-music.de/

Take THAT, Vivaldi!

morse's picture
16987 pencils

Cool idea, well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Anonymous Author's picture
Anonymous Author
1541 pencils

More notes.
Less is often more, though not in the case of Ace of Bass.
Sunn O))) however.... http://www.youtube.com/watch?v=vtnG6EHh1N4

Write a wise saying and your name will live forever – Anonymous.


luispiter's picture
2756 pencils

wow.. i love it.. nice.. very nice

abake's picture
1264 pencils

I really like these ads, but I wonder who they are directed at? Is the meaning to have young people interested in classical music? Or just for the people who already like classical music anyway?
Whatever, they're very well done and it's a simple, direct idea.

JKW's picture
227 pencils

Not sure that bashing "pop" music in order to promote classical music is the way to go...So that's a no from me...

Billoughsby's picture
5124 pencils

Isn't there a way to draw more people to things like classical concerts without invoking the fear of being considered a stupid philistine? I don't think this ad offers an answer to that question.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fala fulani's picture
fala fulani
254 pencils

I like the idea. The art direction especially conveys the soft and uplifting experience of classical music through the floating instruments and the soft photography.

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