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Agency: 
Published/Aired: 
November 2012
Description: 

Texting and driving can be just as dangerous as drinking and driving.

Advertising Agency: Grey 141, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Art Directors: Celso Afieri, Darcio Estaliano, Gabriel Marcondes
Copywriter: Ignacio Carelli
Photographer: Mauricio Nahas

Comments (13)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

I like the idea. The visual doesn't work for me as much but i agree a clever way of equating texting to driving would be nice.

pierrelastname's picture
pierrelastname
Activity Score 2869

mmm no.

insane's picture
insane
Activity Score 30

doesn't make sence

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This makes me think of chips... not texting.

The Jobless Writer
Will Think for Salary

Ad Analyst's picture
Ad Analyst

So childish like newcomers in advertising.

kalpesh78's picture
kalpesh78
Activity Score 2578

Idea is Ok. First thought actually.
Beautiful art though. god knows what made you guys put the "texting and driving can be just as dangerous as drinking and driving" in such a boring way.

ideas....30 minutes nahi toh free.

Ratters's picture
Ratters
Activity Score 34

I can see why they set it in such a way. Intentionally obvious, simulating government warnings.

brandlover's picture
brandlover
Activity Score 175

great art!!

somecopywriter's picture
somecopywriter
Activity Score 1113

Great, a giant can of come. Ew.

hasalaka.th's picture
hasalaka.th
Activity Score 288

waste.

bmclaughlin's picture
bmclaughlin
Activity Score 137

If your going to campaign you shouldn't use the same three lines for every image. That just shows lack of effort and creativity.

YJJ's picture
YJJ
Activity Score 9

不看文案,我还以为是啤酒广告呢

Tuco's picture
Tuco
Activity Score 289

Agree.

andylefty's picture
andylefty
Activity Score 4535

I like the idea. The visual doesn't work for me as much but i agree a clever way of equating texting to driving would be nice.

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