Zurich: Can

Texting and driving can be just as dangerous as drinking and driving.

Advertising Agency: Grey 141, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Art Directors: Celso Afieri, Darcio Estaliano, Gabriel Marcondes
Copywriter: Ignacio Carelli
Photographer: Mauricio Nahas

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13 comments

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

insane's picture
insane
30 pencils

doesn't make sence

Roger Keynes's picture
Roger Keynes
5498 pencils

This makes me think of chips... not texting.

Will Think for Salary

Ad Analyst's picture
Ad Analyst
451 pencils

So childish like newcomers in advertising.

Ad Analyst, (Advertising Journals) INDIA

kalpesh78's picture
kalpesh78
2580 pencils

Idea is Ok. First thought actually.
Beautiful art though. god knows what made you guys put the "texting and driving can be just as dangerous as drinking and driving" in such a boring way.

ideas....30 minutes nahi toh free.

Ratters's picture
Ratters
34 pencils

I can see why they set it in such a way. Intentionally obvious, simulating government warnings.

brandlover's picture
brandlover
157 pencils

great art!!

somecopywriter's picture
somecopywriter
1106 pencils

Great, a giant can of come. Ew.

hasalaka.th's picture
hasalaka.th
290 pencils

waste.

bmclaughlin's picture
bmclaughlin
137 pencils

If your going to campaign you shouldn't use the same three lines for every image. That just shows lack of effort and creativity.

YJJ's picture
YJJ
9 pencils

不看文案,我还以为是啤酒广告呢

Tuco's picture
Tuco
285 pencils

Agree.

andylefty's picture
andylefty
4537 pencils

I like the idea. The visual doesn't work for me as much but i agree a clever way of equating texting to driving would be nice.

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