Advertisement

Zurich

Published/Aired: 
September 2007
Description: 

4 flights a day to Zurich
Now from London City Airport
British Airways

Advertising Agency: BBH London, UK
Art Directors / Copywriters: Dan Hubert, Amber Casey

Comments (25)

Log in or register to post comments

Highest Rated

erhan's picture
erhan

u re talking too much=) if u wanna talk about smthng, talk about who sees a hour hand in this print???

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Is this some sort of a Zurich-specific visual gag? (which completely escapes me)
4 flights a day between 9 to 3?
9:15?
2:45?
What?
WHAT???

Joseph Campbell's picture
Joseph Campbell
Activity Score 230

Yes. When you think of Zurich, you think of watches. The time has nothing to do with it. The hands are positioned so that it looks like the front of a jet.

------

I've decided that no purchase is necessary.

------

I've decided I hate signatures.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"Da plane! Da plane! Da plane!!!"
Duh. Blind as a fuckin' bat today... Thanks.

Ed Mintone's picture
Ed Mintone
Activity Score 585

It must be nice having an audience as well educated in advertising as they are in the UK, cuz I feel anywhere else, this would fly over most peoples heads. Nice thinking.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

..."fly over" most people's heads? Smart ass..
How are things in Kabul?

andrej dwin's picture
andrej dwin
Activity Score 937

hmm. I didn't think of watches, but you're right.
and I was wondering why it's not 2 flights a day (one at three, one at nine and also it makes a nice aircraft). still a great ad.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

Albondiga's picture
Albondiga
Activity Score 96

Well spotted - thanks. Great idea, though I think that many people would also need it explaining.

CC3's picture
CC3

Really cool

kaceres's picture
kaceres
Activity Score 235

is the front of a plane, jejejeje, nice one

@Hazan_Ko

sloppy4's picture
sloppy4
Activity Score 1494

i'm not getting on that plane, there's no rear wing or rudder. and not much of a view for the pilots either.

erhan's picture
erhan

@Jet Propulsion Lab why wouldnt u disturb about this clock having two minute hand? u make me bad : ) this is a big prestige ad for ba.

Guest's picture
Guest

NOBODY's gonna get this once it's printed in a mag or in the papers.
an ad for award shows and other ad people.
looks nice though.

notyou's picture
notyou

Come on! who doesn't know Switzerland is famous for it's watches?

And the ad isn't even that good - to be an "award" ad, that is.

W_Silveira's picture
W_Silveira

are you saying that only "good ads" (whatever that is!) are being sent to the juries?

guess the plane reference is the most important part of this ad. so if people miss it - and i agree that they probably will - a big part of this beautiful looking ad goes straight to the "unnoticed" bin.

Rog's picture
Rog
Activity Score 6082

Not quite there, for me.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest
everartz's picture
everartz
Activity Score 7609

the hands dont really look like airplane... it needs more emphasis to show.. it took me a while to see the plane... thats all..

| Everartz |

coldnfuzzy's picture
coldnfuzzy
Activity Score 60

So 24 hrs in a day, the hands would be in that position 4 times. Neato.

mastercopy's picture
mastercopy

Only 2 times. 14.45 and in the night 2.45.

Kateter's picture
Kateter
Activity Score 2029

plus it's from Big Ben 'watch' to swiss watches. ;-)
but I like it.

.: crislud's picture
.: crislud

Switzerland is famous for there watches
and the watch reminds the bigban in London,
and you can see clear that i't is foming a airplan view from front.

And if you think on 4 flights a day,
you have the 2 sides of the hand of the watch,
both have the same size, so it can be
3h45 or 15h45
9h45 or 21h45

;]

.: crislud's picture
.: crislud

ops.

3h45 or 15h45 and
9h45 or 21h15

i know that it should be 2h45 if you really look in a watch,
but this one visually I see 3h45.

Stigset's picture
Stigset
Activity Score 1454

I like it. Good idea.

Toni's picture
Toni
Activity Score 106

This is terrible guys. Should never ever have been posted.

erhan's picture
erhan

u re talking too much=) if u wanna talk about smthng, talk about who sees a hour hand in this print???

Advertisement