Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Is this some sort of a Zurich-specific visual gag? (which completely escapes me)
4 flights a day between 9 to 3?

Joseph Campbell's picture
Joseph Campbell
230 pencils

Yes. When you think of Zurich, you think of watches. The time has nothing to do with it. The hands are positioned so that it looks like the front of a jet.


I've decided that no purchase is necessary.


I've decided I hate signatures.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

"Da plane! Da plane! Da plane!!!"
Duh. Blind as a fuckin' bat today... Thanks.

Ed Mintone's picture
Ed Mintone
585 pencils

It must be nice having an audience as well educated in advertising as they are in the UK, cuz I feel anywhere else, this would fly over most peoples heads. Nice thinking.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

..."fly over" most people's heads? Smart ass..
How are things in Kabul?

andrej dwin's picture
andrej dwin
937 pencils

hmm. I didn't think of watches, but you're right.
and I was wondering why it's not 2 flights a day (one at three, one at nine and also it makes a nice aircraft). still a great ad.

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Albondiga's picture
96 pencils

Well spotted - thanks. Great idea, though I think that many people would also need it explaining.

CC3's picture

Really cool

kaceres's picture
235 pencils

is the front of a plane, jejejeje, nice one


sloppy4's picture
1494 pencils

i'm not getting on that plane, there's no rear wing or rudder. and not much of a view for the pilots either.

erhan's picture

@Jet Propulsion Lab why wouldnt u disturb about this clock having two minute hand? u make me bad : ) this is a big prestige ad for ba.

Guest's picture

NOBODY's gonna get this once it's printed in a mag or in the papers.
an ad for award shows and other ad people.
looks nice though.

notyou's picture

Come on! who doesn't know Switzerland is famous for it's watches?

And the ad isn't even that good - to be an "award" ad, that is.

W_Silveira's picture

are you saying that only "good ads" (whatever that is!) are being sent to the juries?

guess the plane reference is the most important part of this ad. so if people miss it - and i agree that they probably will - a big part of this beautiful looking ad goes straight to the "unnoticed" bin.

Rog's picture
6082 pencils

Not quite there, for me.

>>>> That's not an ad. THIS is an ad.

Guest's picture
everartz's picture
7609 pencils

the hands dont really look like airplane... it needs more emphasis to show.. it took me a while to see the plane... thats all..

| Everartz |

coldnfuzzy's picture
60 pencils

So 24 hrs in a day, the hands would be in that position 4 times. Neato.

mastercopy's picture

Only 2 times. 14.45 and in the night 2.45.

Kateter's picture
2029 pencils

plus it's from Big Ben 'watch' to swiss watches. ;-)
but I like it.

.: crislud's picture
.: crislud

Switzerland is famous for there watches
and the watch reminds the bigban in London,
and you can see clear that i't is foming a airplan view from front.

And if you think on 4 flights a day,
you have the 2 sides of the hand of the watch,
both have the same size, so it can be
3h45 or 15h45
9h45 or 21h45


.: crislud's picture
.: crislud


3h45 or 15h45 and
9h45 or 21h15

i know that it should be 2h45 if you really look in a watch,
but this one visually I see 3h45.

Stigset's picture
1454 pencils

I like it. Good idea.

Toni's picture
106 pencils

This is terrible guys. Should never ever have been posted.

erhan's picture

u re talking too much=) if u wanna talk about smthng, talk about who sees a hour hand in this print???

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