fractalrene's picture
1504 pencils

I like visual ideas. The city background is better than the Windows-like country background.

Althought the skin tones look good, the photography needs some more light dynamic range, and it looks overexposed. The integration to the scene needs more work, it looks like a previz right now. You might want to re evaluate the quality of the background as well. It is a good idea, but it needs more work.

brainscotch's picture

this cud also be an ad for a skincare treatment clinic that makes u make fleshy bums... the guy's obviously looking there!

why shoes? enlighten, anybody?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Cud is any food that's regurgitated from the stomach to the mouth of a cow or cattle so they can chew it again. Hope it enlightened you...

Why shoes? Who cares, it's a stupid fashion ad!

brainscotch's picture

helps u make*... mistaken

Fk Mikenj's picture
Fk Mikenj
197 pencils

Young Bush?

andrej dwin's picture
andrej dwin
937 pencils

can't find the art direction to my liking.
very unnatural... would even say fake feeling.
looks a bit cheap in execution to me (that is, they didn't have a big enough budget)

*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

saidukaringa's picture
275 pencils

The ad is nothing... what shoe to do with men falled in a line?
can't understand the logic of people unconscious(dead) in a Raw
if it is footsteps... then this ad is Bullllllsh.......
Nice Art Direction
Very bad Creative Direction.
any way the branding idea is going to work.

Saidu Karinga
The Idiot


Guest's picture

This ad targets the ladies not the gents. As long as the ladies think it's logic and they buy it, then the ad has done its job.

happy angel's picture
happy angel
56 pencils

the girl' skin just like plastic

shah's picture

303 sucks ass!

Guest's picture

i love shoes. this ad just doesn't make sense.

rach's picture

I came across this catalogue when in the actual Zu store. Did not like it at all. The only message I can gather from it is the concept of "killer shoes"???? Definitely does not work.

Guest commenter's picture
Guest commenter

I don't care what your guys say! I luv these shoes and I don't care about the background because the first thing I look at are the shoes...

Guest's picture

congratulations 303 Team.

Temple's picture
11005 pencils

Still sucks big time after one year.

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