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Ztrackz Sound Design: Choppers

Ztrackz Sound Design: Choppers
Your rating: None Average: 6.2 (30 votes)

Wrong Sound, wrong image.

Advertising Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director: Cristian Rocha
Creative Directors: Sergio Sharpe
Art Directors: Pascual García, José Carlos García
Copywriters: Sergio Sharpe, Luis Fernando Sánchez
Photographer: Víctor Deschamps and Shutterstock

18 Comments

Muhammad Imran's picture 614 pencils

nice try tho... but seems you guys are fail to control the motion, light and shadows! check out the sunlight direction than take a look on shadows lol

Guest's picture

lol...loser, it's the concept that matters, so what if an actual strobe were to supposedly be placed on the right? Should a tiny part of art direction spoil the whole idea, then it's the idea that is suffering with problems.

Guest's picture

I like this idea. Good insight. Nice line.

federo's picture 779 pencils

Don´t like idea. OLD, so old insight. average line.

(why always "guests" love the ads?: one of adsoftheworld mysteries)

Guest's picture

well, you should really ask yourself this question again, who are they selling the idea to and how much are the intended 'buyers' going to receive. A designer shouldn't primarily be designing for another designer, and then there wouldn't be a need for the design market.

A stranger abroad's picture 435 pencils

I didn't say I love the idea. I said I like it. You are exaggerating. Further, guests do not ALWAYS love ads. In fact i'd say the opposite is the case. Many use guest status to pour foul scorn. So you are not only exaggerating, but grossly inaccurate. And why was 'guests' in quotation marks? Are you suggesting I was not really a guest? I can assure you I was. Indeed, how could I be other?

But as you asked, the reason I like the idea is it is a visual idea demonstrating the importance of sound in a fresh and instant way. I see from subsequent posts that I am not the only one who thinks this is a nice campaign. Perhaps you can now provide reasons why you feel the idea is old and the line is average?

btw, as you see, I now have a user name. And for the record, I have no connection with the creators of this ad.

alexander_bickov's picture 3323 pencils

Agree with direction, but idea is nice. Moinid of the day

satpal's picture 137 pencils

it should and it could be a lot funnier.
execution hurts my eyes

Grace Bastien's picture

Cute idea...

Zeus's picture 916 pencils

wrong photoshop

Zeus's picture 916 pencils

wrong photoshop

Guest's picture

hi there designer that sits and design what people tells them to.
Welcome to the real world of advertising.

GX's picture 140 pencils

La ejecución del anterior es mucho mejor

Chori Arg's picture 173 pencils

this one is much funnier than the other. however, both of them are great.

Chori Arg's picture 173 pencils
8

yep. nice acting but wrong execution

Guest's picture

hahahaha.. i like it :)

Guest's picture

q retoque tan malo.

Guest's picture

Y qué cuándo hacen el original, jajajajajajajajajajajajajaj?

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