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Choppers

Agency: 
Published/Aired: 
August 2009
Description: 

Print advertisment created by Z Mexico, Mexico for Ztrackz, within the category: Professional Services.

Wrong Sound, wrong image.

Advertising Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director: Cristian Rocha
Creative Directors: Sergio Sharpe
Art Directors: Pascual García, José Carlos García
Copywriters: Sergio Sharpe, Luis Fernando Sánchez
Photographer: Víctor Deschamps and Shutterstock

Comments (19)

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Highest Rated

Guest's picture
Guest

well, you should really ask yourself this question again, who are they selling the idea to and how much are the intended 'buyers' going to receive. A designer shouldn't primarily be designing for another designer, and then there wouldn't be a need for the design market.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

nice try tho... but seems you guys are fail to control the motion, light and shadows! check out the sunlight direction than take a look on shadows lol

Guest's picture
Guest

lol...loser, it's the concept that matters, so what if an actual strobe were to supposedly be placed on the right? Should a tiny part of art direction spoil the whole idea, then it's the idea that is suffering with problems.

Guest's picture
Guest

I like this idea. Good insight. Nice line.

federo's picture
federo
Activity Score 781

Don´t like idea. OLD, so old insight. average line.

(why always "guests" love the ads?: one of adsoftheworld mysteries)

Guest's picture
Guest

well, you should really ask yourself this question again, who are they selling the idea to and how much are the intended 'buyers' going to receive. A designer shouldn't primarily be designing for another designer, and then there wouldn't be a need for the design market.

A stranger abroad's picture
A stranger abroad
Activity Score 427

I didn't say I love the idea. I said I like it. You are exaggerating. Further, guests do not ALWAYS love ads. In fact i'd say the opposite is the case. Many use guest status to pour foul scorn. So you are not only exaggerating, but grossly inaccurate. And why was 'guests' in quotation marks? Are you suggesting I was not really a guest? I can assure you I was. Indeed, how could I be other?

But as you asked, the reason I like the idea is it is a visual idea demonstrating the importance of sound in a fresh and instant way. I see from subsequent posts that I am not the only one who thinks this is a nice campaign. Perhaps you can now provide reasons why you feel the idea is old and the line is average?

btw, as you see, I now have a user name. And for the record, I have no connection with the creators of this ad.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Agree with direction, but idea is nice. Moinid of the day

satpal's picture
satpal
Activity Score 144

it should and it could be a lot funnier.
execution hurts my eyes

Grace Bastien's picture
Grace Bastien

Cute idea...

Zeus's picture
Zeus
Activity Score 906

wrong photoshop

Zeus's picture
Zeus
Activity Score 906

wrong photoshop

Guest's picture
Guest

hi there designer that sits and design what people tells them to.
Welcome to the real world of advertising.

GX's picture
GX
Activity Score 144

La ejecución del anterior es mucho mejor

Chori Arg's picture
Chori Arg
Activity Score 173

this one is much funnier than the other. however, both of them are great.

Chori Arg's picture
Chori Arg
Activity Score 173

yep. nice acting but wrong execution

Guest's picture
Guest

hahahaha.. i like it :)

Guest's picture
Guest

q retoque tan malo.

Guest's picture
Guest

Y qué cuándo hacen el original, jajajajajajajajajajajajajaj?

IntrepidNavigator's picture
IntrepidNavigator
Activity Score 56

The idea is great. Maybe using illustration would have been a clearer way of conveying it.
Or if not illustration, a mix of picture styles (deg diff colour tones/treatment on the lawnmowers) on the to convey it more quickly.
You kinda have to connect a longer loop when the its all too seamless.

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