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Roc Stars

Agency: 
Published/Aired: 
April 2013
5931
Description: 

ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means "stone", hence the play on words with "rock".

Print advertisment created by Les Évadés, Canada for Ztele, within the category: Media.

Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean

Comments (2)

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kleenex's picture
kleenex
Activity Score 48481

NO.

Shawali's picture
Shawali
Activity Score 8442

The pun is terrible, but that's just the name of the show. The idea works, though. The execution feels a bit lazy and would have been stronger if campaigned out.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

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