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Roc Stars

Agency: 
Published/Aired: 
April 2013
Description: 

ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means "stone", hence the play on words with "rock".

Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean

Comments (2)

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Highest Rated

Shawali's picture
Shawali
Activity Score 8442

The pun is terrible, but that's just the name of the show. The idea works, though. The execution feels a bit lazy and would have been stronger if campaigned out.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 43473

NO.

Shawali's picture
Shawali
Activity Score 8442

The pun is terrible, but that's just the name of the show. The idea works, though. The execution feels a bit lazy and would have been stronger if campaigned out.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

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