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Roc Stars

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Published/Aired: 
April 2013
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Description: 

ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means "stone", hence the play on words with "rock".

Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean

Comments (2)

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Highest Rated

Shawali's picture
Shawali
8442 Activity Scores

The pun is terrible, but that's just the name of the show. The idea works, though. The execution feels a bit lazy and would have been stronger if campaigned out.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

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