25 comments

john doe's picture
john doe
1571 pencils

they can even do worse

Lip's picture
Lip
234 pencils
SeanMartin's picture
SeanMartin

Great opportunity wasted. This would have made an amusing series, in the right hands. These were not those hands.

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No, I am not a media buyer.

Guest commenter's picture
Guest commenter

I agree.

It's a fresh and potentially funny approach for the category, but I think they missed the mark.

Guest commenter 's picture
Guest commenter

Cannes Grand prix!!!!!!!!!!!!!!

ackattak's picture
ackattak
396 pencils

Stand-up comedian or all hopped-up on goofballs?

Toro's picture
Toro
1007 pencils

Potentially funny in China? I wouldn't want my brand/product to be advertised in this manner.

Guest commenter's picture
Guest commenter

This is an ad aimed at the price conscious buyer in a time of economic distress. As the consumer wonders if he may be laid off in the next few months, he can consider the options he has if the ax falls. When he runs out of ham and other foodstuffs, he could commit suicide, live as a hobo with a scruffy beard, or engage in petty crimes to get by.

But, no matter what future lies ahead for our intrepid consumer, he'll have a thin cellphone that will look great as he's begging for spare change on the sidewalk, trying not to cry as he recalls the ad, wondering why he didn't just use the cellphone to plead with his parents to move back home.

diegocrescini's picture
diegocrescini
56 pencils

too many separate texts?

Probably for a serial ad. But still... 3 crimes against a 3d person, plus suicide, plus shaving plus cooking?

Mmm, I wonder if the "insights" are chosen properly.

corre's picture
corre
196 pencils

they should have separated each picture and released them as a series instead,now this looks like a boring inflight instructions pamphlet.

Guest commenter's picture
Guest commenter

Cannes grand prix ....who said that? i love jokes!!!!!

Guest commenter's picture
Guest commenter

I have never thought that "thin" can be used as a sell point. Otherwise, maybe the customers even never thought about those usages. That's even worse.

Be careful boys!

Guest commenter's picture
Guest commenter

I have never thought that "thin" can be used as a sell point. Otherwise, maybe the customers even never have thought about those usages. And this would be even worse!

Be careful boys!

Toro's picture
Toro
1007 pencils

Motorola Razr used it as their USP. Nice campaign that ran for quite a while.

Guest commenter's picture
Guest commenter

I KNOW AND I ALSO DISLIKE IT! MOTO? IT'S JUST A JOKE!

Guest commenter's picture
Guest commenter

WOWOOOWOOOOWOOO!

Guest commenter's picture
Guest commenter

I think, it's the instructions for using the "thin" cellphone, in the form of very amusing. If you studied introduction of any production, you may understand it.
And why we couldn't use "thin" as the selling point? Whatever is, is right. Moreover, it's just the Scam Ad.

Guest commenter's picture
Guest commenter

Don´t look the ad as an advertiser, look it as a client, i think it can works.

Toro's picture
Toro
1007 pencils

I think the humor used in these ads is a bit misplaced in this day and age. There are better ways of using this USP, more positive.

Guest commenter's picture
Guest commenter

This is garbage ad.If we say "thin",we can find unique approach not this.If you guy want show something for us pls,let us see the great idear ,not execution!

Guest's picture
Guest

Very bad. And, btw, it's down the street, not across the road.

des4graphic's picture
des4graphic
282 pencils

Great Idea i think

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\\Graphic in every where.... look around you!\\

Guest's picture
Guest
Guest's picture
Guest

This ad is amazing, they have definately served the purpose of the Ad : sales, remember ads are not for entertainment and always good to the eyes, this ad has made us read all the contents and invariably said again and again that the phone is thin... didnt they? and dont we look thin as a feature to buy phone.. we do!

Guest's picture
Guest

NO.NO.NO. more 山寨 ads. Plz.

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