Zoologico Nacional: Crocodile

We can only fit this much CROCODILE on this page. Come see the rest at the National Zoo

Advertising Agency: Lowe Porta, Chile
Creative Directors:
Gonzalo Baeza, Mariano Pérez
Art Directors: Mariano Pérez, Sergio Andrade
Copywriters: Gonzalo Baeza, Alejandro Calleja

Published: 
July 2011

11 comments

Glut's picture
Glut
3937 pencils

lazy

morse's picture
morse
17002 pencils

I like textures, so I like this campaign. But aside from that what's the message here? We have big animals that are bigger than a page?

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Nike Diesel's picture
Nike Diesel
13431 pencils

Seriously? You don't get the message? And you give it 7 pts. Dude, please read again ...

"We can only fit this much crocodile on this page. COME SEE THE REST at the National Zoo"

abake's picture
abake
1264 pencils

I kinda like it.
It's the old "come see the real thing" idea, but it's nice to look at and I'm sure very impressive for the youngsters this is probably targeted at.

ace85le's picture
ace85le
3939 pencils

Agree with Glut. Easy and Lazy.

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studioblossoms's picture
studioblossoms
93 pencils

Agree with abake. Liked it :)

kleenex's picture
kleenex
40636 pencils

I like the idea...

nicorodriguez's picture
nicorodriguez
2 pencils

m

NataliaLima's picture
NataliaLima
1380 pencils

Imo it was pretty stupid that they put the copy on a clothing stamp!

daniel_glezmilan's picture
daniel_glezmilan
283 pencils

Me gustó. Lo que tiene de estúpido lo tiene de bueno. Bien, Lowe Chile.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

With two copywriters at disposal, the copy could have been better...

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