Zoo Safari: Gorilla

Blend in.

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente
Creative Directors: Sergio Valente, Guilherme Jahara
Copywriter: Adriano Matos
Art Director: Rodrigo Tórtima
Photographer: Rodrigo Ribeiro, Getty Images
Art Buyers: Clariana da Costa, Carmen Castilho, Carolina Galastri
Account Supervisor: Eduardo Megale
Advertiser's Supervisor: Maria Luiza Gonçalves
Producers: Edson Harada, Nereu Marinho


Wordnerd's picture
6660 pencils

cool campaign

Guest's picture

nice... very nice :)

TRICKY's picture
3950 pencils

love this campaign

The man who stops advertising to save money is like the man who stops the clock to save time

mark3r's picture
1951 pencils



Guest's picture

These are fun.

sirvan's picture
29870 pencils

That's what's painful about owning a shop in the US. You simply CANNOT do work like this. Why? ...LAWYERS.

It's so sad that an idea like this would be (rightly) killed by any good CD in the States. On a safari like that... you roll down your window that far... you get killed.

If your ad, or campaign, "promotes" stupidity in any way, shape or form (even if it's for illustrative, or comic reasons) clients simply won't go for it, because it's too risky. And before you even ask, YES, they've all been sued for much, much stupider stuff.

So sad.

/this is a great campaign btw.


"I love some things, and don't love some other things."

Guest's picture

Not just the US. I doubt if this ad could run anywhere in the Western world. Even in places where you cannot be sued as easily, the safety implications would make the client shit themselves. All it would take is one accident and the client and agency's name would be mud for 'encouraging' dangerous behaviour.

I have to wonder if this has run, even in Brazil.

Guest's picture

I forgot to mention while I was agreeing with you about safety. I also agree with you that it's a great campaign.

Guest's picture

Listen boy... don't cry, they won't get hurt. they are rolling up the window. okay?

Guest's picture

Tell that to the client's lawyer, insurance carrier or occupational health and safety inspector, boy. Windows should be rolled up before entering the park.

A lovely ad, and perhaps you can run it in South America, but it would not run in the USA, Canada, Oz, NZ, the EC, Singapore, and I am sure a whole heap of other places.

radhesh.tr's picture
8 pencils


LeeHarvey's picture
3045 pencils


Chopper's picture
1015 pencils

Good idea (forgetting safety) but a discrepancy between the wording "a lot of fun" and the man expression which seems terrified.

Emran Hayat's picture
Emran Hayat
832 pencils

love the campaign

Creativity is a natural extension of our enthusiasm

veemaster's picture
33 pencils

Love it..!

xprompt's picture
32 pencils

love it

theRock's picture
30 pencils

omg! Great! All of them.

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