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7 comments

dyaval's picture
dyaval
40 pencils

same idea repeated three times just to make it a campaign.
you cant extend a campaign like this. this way there will be 1376 ads with different animals.
why are people so desperate?
can't there be one off ads???

Davosk's picture
Davosk
4833 pencils

I'm all for one offs because the perfect idea is only needed to be conveyed once. If you turn it into a campaign then the brilliance of the concept is laboured and impact less memorable. I have the Bic infinity ad in mind. I'm not saying this is one of them though.

Laurent's picture
Laurent
289 pencils

i do agree. however this is probably the long stay kind of ad/poster. therefore varying them will stop people from getting fed up with the same visual over time.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Exaaaaaaactly! On another note - the giraffe is the best, as you actually see its nose press up against the glass.

DDBill's picture
DDBill
120 pencils

Yes! i agree tat, the giraffe is the best! good job !

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

mrtalented's picture
mrtalented
2175 pencils

i don't think the headline is needed.

DilipRevar's picture
DilipRevar
264 pencils

Closest one. real great idea.

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